He is known as an oil man, through and through, or at least his character is….make that was. For years on the hit TV show Dallas, actor Larry Hagman portrayed the quintessential Texas black gold tycoon JR Ewing. Now Hagman is playing JR once again, this time in a commercial for solar power. In the ad for Solar World, a German company that makes photovoltaic modules, Hagman, as JR, announces that the oil business has been very good to him over the years but it’s far too dirty now, which is why he’s gone solar. Then, in a parody of Sarah Palin’s famous “drill, baby, drill” line, he urges the audience to “shine, baby, shine!”